Packaging

CPG packaging

I’ve been fortunate enough to develop packaging innovations for several national brands, most recently Natures path foods. My favourite rebrand was for their organic kids brand Envirokidz. The product line needed a rebrand to be more engaging with kids and easier for parents to understand their organic benefits. The entire line of over sixty skus was completed in a six month window and helped create an upward trend and significant lift in immediate sales.

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Food packaging

Developed as a rebrand for Que Pasa Tortilla Chips, this series of design packaging was meant to cover the core line of four flavours plus an idea for extensions to the line with the first being Jalapeño Lime.

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Beauty packaging

Packaging concepts are what help sell in new ideas in the industry. This exploration was used to show what a new millennial brand of facial products might look like. One concept was eventually chosen. Can you guess which one?

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Miscellaneous

Here is a variety of packaging designs that have made it to shelves. Many of these products are still selling.

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